1. Objective and goals for your study. How can you hit a target if you don’t aim?
2. The scope of your study. You can only do so much with each study, and you must draw boundaries up front.
3. The previous product. The product that is being replaced or upgraded will reveal everything the new product must do better.
4. Customers. Your customers are the ones who will be utilizing the new and/or upgraded product and they will give you the best information.
5. Functional requirements. Meeting exact functional requirements are what value analysis studies are about, not comparing one product to another.
6. The end solution. Your end solution must reduce costs and equal or improve quality. Otherwise, you should stop the study immediately because it will not make a case for change.
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